In case anyone hasn’t noticed, two announcements, one from Microsoft and the other from Adobe, has marked the beginning of a war over what technology consumers will user to play back videos on their computers. This is a war that will be difficult for Microsoft to win.

n a nutshell, Adobe intends to take its ubiquitous Flash technology widely used to play video in web browsers and enable users to download videos to a Flash player on their desktops. What’s more the desktop player will provide superior quality video to what users are currently gettting in their browsers, including full screen video.

But wait there’s more! The new Adobe Media Player, currently on show at the NAB 2007 expo, will enable content producers to embed advertising in downloaded videos, thus enabling them to monetize and protect the value of copyrighted content.

Source: IT Wire

~LC